We help pioneering leaders invent significant future markets.
Our four-step approach to foresights development evaluates emerging signals, grows future worlds, quantifies future markets, and designs immersive experiences to explore emerging tomorrows.
We identify and decipher alternative futures to help companies move beyond the limits of trends, forecasts, and speculation to more potent commercial territories, what we call Emergent Value.
Inventing future markets
We work with pioneering leaders to invent significant future markets. Amplifying science with imagination to deliver sustained advantage in ways not anticipated by others, we help companies identify and capture Emergent Value.
Evaluating emerging signals
We evaluate signals of possible tomorrows.
Augmenting human insight with artificial intelligence, we track and explore millions of signals and weaving them together into a variety of scenarios that open our exploration of tomorrows.
Growing future worlds
We grow future worlds using computational simulations.
Simulation allows us to explore millions of evolutionary possibilities. Providing an evaluation of the “stability” of potential futures as well as uncovering unanticipated novelty, emerging platforms, and unrealised markets.
Quantifying futures
We quantify Emerging Value and define what’s required to make it real.
In addition to sizing and valuing future opportunities, we define how to bring them to life. This includes internal factors such as capabilities and organisation design and external factors such as partners, suppliers, and regulatory regimes.
Experiencing tomorrows
We bring Emergent Value to life through immersive experiences.
Using approaches as varied as games, video, graphic storytelling, augmented and virtual reality, and physical events, we bring our clients into the future worlds of could bes and what ifs offering a deeper insight into potential tomorrows.